Challenges
Lack of Direct Customer Interaction
Brands often sell through retailers, a practice that significantly hampers their ability to establish a direct and meaningful connection with their customers. This lack of direct interaction can have a profound impact on the brand-customer relationship.
Lack of Customer Data
Without a direct channel to connect with customers, brands cannot collect customer data or gain insights into customer behavior. This makes it challenging to create personalized campaigns that suit their customers’ needs.
Unable to Stand Out
In the FMCG industry, competitors’ differences are minimal due to similar products, prices, and sales channels. This lack of differentiation makes it easier for consumers to switch to other brands.
Our Solutions
Merchant Tool
Engage customers through partners, using distributors to facilitate rewards redemption and strengthen customer connections
Data Collection
Gather first-party data by having customers upload receipts or enter unique product codes for rewards
Mission Campaign
Stand out with unique marketing campaigns that drive repeat purchases, increase engagement, and offer attractive rewards
